12 Apartment Amenities that Renters Want in 2024

Property managers, here’s your guide to the most in-demand apartment amenities among renters. From pet-friendly units to tech-enabled security, your tenants are looking for apartment features that enhance convenience and lifestyle. Prioritizing these amenities in your multifamily property can help attract and retain quality tenants in a competitive market.

Renters these days have a lot to consider when choosing a place to live, and apartment amenities can be a real dealmaker (or breaker). While everyone’s wish list is different, some features stand out as universal crowd-pleasers. 

As a property manager or owner, understanding what renters are looking for in apartment features can be the key to keeping your units filled and your tenants satisfied. With the rental market becoming increasingly competitive, it’s essential to offer amenities that not only attract prospective renters but also encourage them to stay. 

Today’s renters are savvy — they’re not just looking for a place to sleep; they want a living experience that enhances their lifestyle. From outdoor living spaces to smart home technology, the right amenities can set your property apart and boost your bottom line.

Here’s what you need to know about the features that are driving rental decisions in today’s market.

FREE DOWNLOAD: The Ultimate Guide to Multi-Family Security for Property Managers & OwnersA

1. Safety and security: More than just buzzwordsTitle

In a world that sometimes feels a little chaotic, who doesn’t want to feel safe and secure in their own home? 

But let’s be real, multi-family residential security solutions aren’t just about fancy gadgets (although a souped up security tech stack definitely doesn’t hurt). It’s about that peace of mind knowing your building has your back. Think well-lit hallways, secure entrances, and maybe even a friendly doorman who knows your name. 

There’s one security solution that stands out in its value and effectiveness: monitored surveillance camerasA. These cameras not only deter crime through their mere presence but also provide valuable evidence in the event of an incident. Having a comprehensive surveillance system in place can significantly enhance the peace of mind for both tenants and property managers.

(Oh, and don’t forget those smoke detectors and fire extinguishers — because safety first, always.)

Looking to level up your building’s security? We’ve got you covered with AI-powered security solutions.A

2. Outdoor spaces: Fresh air, please!Title

Outdoor spaces are a hot commodity, especially if you’re in the midst of city life. Whether it’s a rooftop terrace, a cozy courtyard, or just a tiny balcony where you can sip your morning coffee, renters love a breath of fresh air. 

And these inviting outdoor spaces are only expected to become more popular. A surveyA by apartment search site Zumper found that search engine inquiries related to outdoor space have seen massive traffic growth since 2019: 

• “Outdoor space” was up by 143%
• “Roof deck’ by 91%, ‘balcony’ by 87%, ‘garden’ by 86%, and ‘deck’ by 73%. 

Even a little green space goes a long way. A full 45% of renters list “private outdoor space” as non-negotiable. 

3. Pet-Friendly Pads: Furry friends welcomeTitle

Let’s face it, our pets are family. 

Renters aren’t just looking for a place for themselves — they’re searching for a home for their pets, too. Over 70% of American households are pet owners, and a pet-friendly policy can be a difference-maker for filling vacancies. In fact, 41%A of renters list it as ‘essential.’

But it’s not just about allowing pets; renters are looking for features like on-site dog parks, pet washing stations, and even pet-specific events to create a community for their furry friends. Pet-friendly units are a must for many renters, and for good reason. If possible, make sure your property has a pet friendly policy. 

4. Fitness Centers: The ultimate gym motivationTitle

Staying fit and leading a healthy lifestyle is a priority for many renters — but no one loves commuting to the gym. 

That’s why on-site fitness centers are a top priority for many renters. In fact, 82%A of renters listed a fitness center as a desired amenity, although 42% admit to rarely (if ever) using it. 

Whether it’s a full-blown gym with all the bells and whistles, or just a small room with some basic equipment, having a place to work out without needing to leave the building is a huge plus. Plus, those endorphins are a great way to combat the stress of everyday life. 

5. High-speed internet: Because everything is onlineTitle

In an age where so much of work and life happens online, high-speed internet has gone from a luxury to a necessity. 

Whether it’s for working from home, streaming the latest shows, or just scrolling through social media, renters expect fast and reliable internet service. 

91.7%A of renters describe high speed internet as either important or very important when considering a property. Pre-installed wifi? 74.8%. Properties that offer high-speed internet and/or wifi as an amenity see higher occupancy rates and can even charge a premium on rent payments.

6. In-Unit laundry: Convenience at your fingertipsTitle

Lugging laundry to a communal space or laundromat is a hassle most renters would rather avoid. That’s why in-unit laundry is a highly sought-after amenity. 

In-unit laundry is consistently the #1 most coveted amenity, with 75%A listing it as ‘essential’ a recent survey. On-site laundry rooms can be a lifesaver, especially for busy professionals or growing families. Plus, who doesn’t love the feeling of fresh, clean laundry? It’s the little things, people.

Most renters are often willing to pay more for the convenience. It’s not just about saving time; it’s about the luxury of not having to share a washer and dryer with the rest of the building.

7. Package lockers: The Amazon effectTitle

With the rise of online shopping, package delivery has become a significant part of daily life. Renters want to know that their packages are safe, and package lockers or secure mailrooms are becoming must-have amenities. 

A survey by the American Apartment Owners Association showed that 67%A of people looking for apartments really want package lockers, and for some, it’s the deciding factor between one place and another.

Why? Because “porch piracy” is a massive problem, with over 260 millionA packages stolen in 2022 alone. Preventing package theftA leads to better tenant satisfaction and retention. 

8. Smart home features: Welcome to the futureTitle

Smart home technology is no longer a thing of the far-off future — it’s here, and renters love it. 

From smart thermostats to app-controlled lighting, these features offer convenience and a touch of luxury. 82%A of renters want at least one smart device/feature in their place, and they would be willing to pay more for an apartment with them. In fact, 86%A of millennial renters would pay a premium for a “smart apartment”. Baby boomers? 65% said the same thing. 

It’s all about making life easier, whether it’s adjusting the temperature from your phone or knowing that you can lock the door from wherever you are.

RELATED POST: 10 Tenant Safety Measures for Property ManagersA

9. Storage space: More than just a closetTitle

Storage is often an overlooked amenity, but it’s incredibly important. A little extra room to store belongings can go a long way in making an apartment feel like home.

Whether it’s a spacious walk-in closet, a dedicated storage unit, or even just some clever built-in shelving, having a place for all your stuff can make a world of difference. Because let’s be honest, a clutter-free home is a happy home.

10. Parking: Because street parking is the worstTitle

Have you ever circled the block for hours, desperately searching for a parking spot? It’s not fun. 

That’s why having dedicated parking — whether it’s a garage, carport, or even just a reserved spot — is a major perk. No more parking wars, no more tickets.

For renters with cars, parking is a big deal — especially if it’s covered. Covered parking isn’t just about convenience; it’s about protecting one of your most valuable assets from the elements. It’s a small amenity that can make a big difference, especially in areas with extreme weather.

11. Social spaces: The ultimate squad goals.Title

Remember those sitcoms where everyone in the building was best friends? 

Okay, maybe real life isn’t quite like that, but having social spaces can definitely foster a sense of community. Think game rooms for those epic board game nights, cozy lounges for casual conversations, or even co-working spaces for those entrepreneurial spirits. 

Plus, fostering a community can help improve safety in your apartment complex. When people know their neighbors, they’re more likely to watch out for each other — and identify when things aren’t right.

12. Sustainable living: Green is the new blackTitle

Sustainability isn’t just a buzzword. It’s a priority for many renters, especially younger ones. 

Features like energy-efficient appliances, recycling programs, and green building certifications can be a big draw. 84%A of renters said they would choose a green apartment over a non-green one, even if it meant paying a higher rent.

The most important apartment amenity? Safety and security.Title

Feeling safe at home isn’t negotiable — it’s essential. 

Renters want to know that their homes are secure, which is why security features are among the most sought-after apartment amenities. This doesn’t just mean having a sturdy lock on the door. Today’s renters are looking for advanced security options like smart locks, surveillance cameras, and 24/7 monitoring services. 

For property managers, investing in multi-family residential security solutionsA can make all the difference in attracting and retaining tenants. It shows you care about the well-being of your residents.

No one will protect your apartment complex more effectively than Deep Sentinel. Call 833.475.1662 to learn more.